sell on TikTok

How to Sell on TikTok (Beginner's Guide)

TikTok, the app everyone is talking about right now, has enabled creators and businesses to interact with their audience, thanks to its growing popularity and large number of users. TikTok's primary purpose is to allow everyone to make their video content and show creativity and authenticity. TikTok Ads Manager provides a variety of solutions for users to accomplish this. 

A TikTok ad is a full-screen, sound-on experience that will be delivered to the audience via a short video based on each user's measurements. Advertising on TikTok is a one-of-a-kind way to engage with potential customers, share mutual interests, and have them fall in love with your business, thanks to your creatives. 

Let’s show you one of the strategies you can use to sell on TikTok


Regarding advertising on TikTok, videos are one of the most significant factors. Make videos that don't resemble commercials, and ensure they grab attention in the first three seconds. Because if they don't, and the viewers don't interact with them or scroll down right away, the algorithm will limit your ad's visibility. 

So, it’s crucial to have an interesting video and make it look as organic as possible. Changing the videos in your ads once a week is also recommended. The TikTok algorithm loves when you refresh your campaigns with new videos, and it will push them more, increasing your chance to sell on TikTok. 


UGC means that the individuals or users create the content instead of brands or companies. It usually involves an element of a viral spread through a wave of participants or viewers.  

It’s like word-of-mouth marketing in digital marketing, where users are encouraged to share their brand experience with the general public. UGC is an extraordinary showcasing instrument since people trust genuine individuals. TikTok users generally don’t trust high-paying big names or branded content. Yet, they would happily acknowledge the suggestions from others like them. 


When creating a campaign, it’s imperative to start with broad targeting. A campaign will probably perform poorly if you start with a narrow audience and use the targeting options. This is because the algorithm needs time to collect the data and learn how your audience interacts with your ad. Many people want to use Complete Payment immediately because they think it will give them sales, but this isn’t the case. 

The best practice is to start with the View Content optimization event (if your advertising objective is conversion) and wait for it to collect 50 conversions and pass the learning phase. After that, you can move on to another optimization event, such as Add to Cart and Complete Payment. Also, you can use data that the campaigns collected and create new ad groups with recommended Interests & Behavior or combine different targeting.  

Since the competition is high, setting your budget higher ($50-$100/day) is essential. Always make sure to have enough money on your ad account. Otherwise, your ad’s performance will be lower. The algorithm will try to save money and reduce the number of impressions your ad receives. It’s good to occasionally increase the budget based on the ad’s performance, but not more than 20%.  


Running ads can sometimes be challenging and time-consuming. Because of that, TikTok has an option called ACO (automated creative optimization). This tool helps manage your ads more efficiently and effectively by automatically finding high-performing combinations of your creative assets. 

With Automated Creative Optimization, you can upload images or videos, write some ad text, and select your call-to-action (CTA). The system will then automatically combine your creative assets into multiple ads for your campaign. These ads get continuously explored, evaluated, and optimized to find the optimal combination of variables. The system will present the best creative to your target audience based on the tested varieties. 


In summary, there are different approaches you can take to determine your most profitable strategy while staying within your budget constraints. If you're unsure which method to use, run some split tests to determine which works best. Remember that aside from bidding and other tactics, the most important element of a successful TikTok strategy is an engaging and interesting ad

As your business grows, so do your goals. But no matter your goal, TikTok has a solution for you. The most important thing to remember while considering and selecting your goal is that you must have a long-term vision in mind instead of a short-term result. That way, you can utilize your full business potential!

About the author

Marko Dabović is a TikTok Specialist at Pendulum Ads, and he’s interested both in Amazon PPC and TikTok Ads. Marko is fully dedicated and focused on reaching clients' goals and business growth.

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