Unless you’ve been living under a rock for the past few years, you’ve probably heard about TikTok, the trendy social media platform. If you’re a seller who wants to promote its products on the fastest growing social network and get more brand exposure, then TikTok ads are the best starting point! This social media app gathers over 800 million people worldwide, and it has over 2 billion downloads on the App Store and Google Play (SensorTower, 2020). Impressive numbers for sure!
But why is TikTok so special, and how did it get to 800 million users in less than three years? It’s safe to say that this app grabs attention with its unique video feed and user-generated content, which is highly valued in today’s marketing world. TikTok represents a perfect place to advertise your products or services. The splendid news is that there aren’t many advertisers overcrowding the advertising space on it right now. So think about opening up to a new and engaging channel to place your ads.
If you want to advertise on TikTok, contact us, and we can organize a free consultation.
THE POWER OF TIKTOK ADS - “DON’T MAKE ADS, MAKE TIKTOKS!”
TikTok ads give you a chance to reach your audience in a fresh and innovative way! That’s why you should adjust your ads to fit in this interactive world of engaging video formats. The best thing about advertising on TikTok is you can launch new trends and be the brand that gives a new dimension to ads. You get to connect with your audience like never before!
As mentioned above, the advertising space on TikTok is still not jammed, so your ads will be eye-catching and get the full attention of the highly engaged audience that surfs the videos in its spare time. Research shows that 90% of TikTok users access the app daily (TikTok, 2019), so the opportunity to put your products in the spotlight is high! With great creatives and advertising skills, your success on TikTok is guaranteed!
THE ART OF MAKING GREAT TIKTOK ADS
Here are some tips to get your advertising strategy on the right track and your ads spotless:
Deliver your message clearly
To bring attention to your brand, you need to communicate your central message in the first three seconds of the video and be sure that your ads are visually predominant. Of course, you should initially highlight your brand to stay top of mind with your potential customers. You must communicate clearly and be concise, and end your video ad with a strong CTA that will convince the viewers to take action. TikTok users are overwhelmed with different content, and their attention span is at its lowest, so be unique and tell them your message at the very beginning.
Make winning creatives
Video production can be costly, but if you want to rock TikTok with your ads, you need to invest money in quality videos. Besides visual presentations, add sound to your ads since they drive more engagement than those without sound. TikTok offers you an option to play with text overlay and branded effects to draw attention to your ad and make it more natural. This way, users won’t be exposed to a typical advertisement, and they will relate more to the product or service you are offering.
Also, TikTok experts recommend playing with video length. A typical in-feed ad has a 9-15 seconds duration. Use quick cuts and fast-moving creatives that fit the mobile format since most people use their mobile devices to check new stuff on TikTok.
Be authentic and understand your audience
TikTok was launched in 2016, and until 2019, it had massive success with bringing new people to the platform. They rushed to download the app because it was free from ads, with different engaging and fresh video content. Gradually, TikTok launched its advertising platform and now motivates advertisers to make their ads as natural as possible. So, our advice is that you make ads more human and authentic. This is the key to success on TikTok.
Experiment with user-generated content! Users like content that looks organic. Videos with people speaking directly to the camera can drive your brand more traffic and sales, so think about including influencers in your video ads. Consider your audience as personas and place content that would be relevant to them. By doing this, your key metrics will skyrocket.
If you think outside of the box and want to implement a multichannel advertising strategy, TikTok should be your cup of tea! This fastest growing social platform with over 800 million users is a great place for spreading brand awareness. The best thing is that this audience is highly engaged and consumes content on TikTok every day for at least 52 minutes, according to research (BusinessofApps, 2019).
When you dive into TikTok advertising, you’ll get various targeting options to choose from, easy A/B creative testing, and simple ways of achieving optimization goals. Our advice is to start creating TikTok ads or TikToks as soon as possible. Don’t miss the chance to reach audiences while they surf through this interactive video jungle.
About the author
Emilija is a Marketing Manager at Pendulum Ads. She is in charge of social media, and content creation about TikTok advertising. Before, she was working on content and social media strategies for various clients in the FMCG industry.