TikTok ads present a powerful tool for online marketers looking to reach a big audience in engaging ways. TikTok is currently the #1 downloaded app on Google Play and the App Store. Its viral videos and a vast user base allow you to create unique video advertising for your products and skyrocket sales!
TikTok’s users are people of all ages, genders, and interests. The app is popular in many countries, not just the US, so your advertising options with TikTok ads are practically limitless.
It’s an advertising platform that brings something entirely new to the market. Along with PPC, you can also hire influencers to record your videos. A free method to attract customers to your eCommerce business is to use video testimonials created by your shoppers with your permission. Posting videos is free, and it’s a brilliant start!
In addition, you can invest money in PPC advertising and start seeing even more results. PPC from TikTok is quite beneficial as the search engines like Google will detect that more traffic is coming to your website. So it will improve your Google rank too.
THE COVID-19 PANDEMIC INFLUENCE
During these challenging times of the Covid-19 pandemic, many people work from home and buy more online. Sellers see a chance here to create their eCommerce businesses and start making a profit. That’s completely fine, but as it’s getting quite competitive, you’re going to need help.
One way to skyrocket your sales is with TikTok; to be precise–TikTok ads. With this new and growing social media platform, you can advertise your eCommerce business to a broad audience. You’re probably wondering how - it’s simple. By sending "outside" traffic to your website, you’ll see benefits in a few days. You’ll improve your organic rank on Google and get more shoppers that might be interested in your products but are unfamiliar with them or just haven’t seen them, as your website is on page two on Google.
STARTING WITH TIKTOK
If you’re unfamiliar with TikTok, you can read more about it in one of our blogs and follow our social media channels for the upcoming TikTok Academy.
Let’s get back to starting on TikTok–you can create your TikTok ads account or have your account through our agency business center and get bonus benefits you don’t have when starting on your own. After you’ve set up your account, you can set up the pixel on your website; it’s effortless if you run a Shopify website. The next step is to get your best creatives, and you’re ready to run ads. If you’re sending traffic to Amazon, check out Amazon Attribution. It can help you track your results because it’s impossible to install the TikTok pixel on the Amazon website.
START ACCORDING TO THE BEST PRACTICES
Suppose you’re going to do it the best way possible. In that case, have a few different videos ready, create separate campaigns for each of the videos, and do an A/B test to see which one performs the best and has the highest CTR/conversion rate.
When it comes to best practice targeting, your first campaigns should be broad.
For example, you should just set the gender and the age range if your product is age or gender-related. After approximately two weeks, the break-in period is over, and you can start creating new campaigns and setting up custom audiences. By downloading the reports, you can see which audiences are better. What determines if an audience is better? It’s simple–the metrics that come with the report: conversion rate, CTR, clicks, impressions, cost, and CPA.
After you’ve seen which interest and category-based audiences are the best for your product, you can create new campaigns for TikTok ads. In the next step, you’re free to test out new creatives, combine audiences, use the custom audiences you’ve built using custom lists, or use the visitors on your website and the data from the pixel. Remarketing is an essential aspect of TikTok advertising.
IF YOU DON’T ENJOY WAITING
Waiting for the broad campaigns to break in and get the needed traction can sometimes be tiring. Although this is the best practice, you don’t have to do it this way. If you’ve linked your website to your analytics account, you’re probably having a lot of data in the account to target the right people. Pay special attention to interest-based audiences, as these can yield the best results.
Combining your shoppers’ gender, age, and location is a splendid start; top it up with affinity categories and in-market audience, and you’re going to get tons of clicks on your TikTok ads. While you’re at it, you could also start a broad campaign that will run at the same time as these will. It will speed up the entire process.
You can also use analytics to measure what the people coming from TikTok are doing on your website, and that way, you can see what’s happening there. You can also build a dedicated landing page for each of the audiences you’re targeting.
In conclusion, there are several ways in which you can use TikTok and TikTok ads to grow your business and sales. Just starting an account for your business is a splendid start, followed by videos and then paid ads. Combine influencers with all that, and you’ll be in front of your competition in no time as TikTok is still new, and people are hesitant to try it out.
About the author
David Radovic is a Senior PPC Specialist at Pendulum Ads who specializes in TikTok Ads and Amazon advertising. He has been in the advertising business for four years and has worked with various clients, from small businesses to 7-figure sellers. Growing, optimizing, and analyzing the accounts is his main preoccupation, along with sharing his knowledge with interns and junior colleagues.