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Keep up with the latest TikTok news, trends, and tips

TikTok Metrics

How to Read TikTok Metrics Like a Pro

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. Since its launch, the TikTok social media platform hasn’t stopped growing. It stands out from other platforms by its unique way of showing fun and entertaining content, and it was recently announced that TikTok was the top app by worldwide downloads in Q1, 2022.

TikTok Ads

Are TikTok Ads expensive?

Let’s begin answering this question by covering some of the basic TikTok facts and figures. It will help you understand the costs and profitability of TikTok ads. If you’re wondering why you should advertise on TikTok, here are a few great reasons!

how to choose a TikTok objective

How to Choose A TikTok Objective for Your Business

One of the most important things to consider before making an ad is what you want to achieve. You need to identify what is your specific business goal. Today we’ll talk about advertising objectives, why they are a vital part of a marketing strategy, and how to choose the best possible objective for your business on TikTok,

TikTok advertising

9 Common Problems With TikTok Advertising and Ways to Solve Them 

TikTok holds its advertisers to a high standard, and because of that, each ad is reviewed to determine if it complies with ad creative policies and local regulations. But with so much information on the internet, it's easy to get lost. It’s important to know what could harm your brand and bring advertising issues, and finding good practices to follow can make a great difference.

Targeting Audience on TikTok

How to Choose Your Targeting Audience on TikTok

Advertising on TikTok is an excellent way to get closer to your audience and present your brand in creative and innovative ways. Due to the TikTok app’s great popularity and over one billion monthly active users, it has never been easier for brands to reach so many people. TikTok Ads gives you various targeting options so you can target the exact demographic you want to see your ads. During the ad group creation procedure, you can choose your targeting audience on TikTok.

The Ultimate Guide to Bidding Strategies on TikTok 

The Ultimate Guide to Bidding Strategies on TikTok

If you are not advertising on TikTok, now is the time to start. TikTok is continuously improving by bringing new updates to its Business Center. If you can present your brand through creative and entertaining videos, you should begin exploring TikTok Ads.